Artificial Intelligence

The automation of customer support has been elevated to an entirely new level of smartness by AI. Operators collect data through gamer interactions with their platforms, which offers them an insight into the cues of the players. AI offers data that can help operators target their marketing towards interested and loyal clients, which is the primary goal of Customer Relationship Management (CRM). The composition of the player profile is data-driven, and the whole process is personalized using the actions of the user. The same strategies that they use to identify problematic gamblers enable the gaming operators to relate with these individuals effectively. AI technology analyses the motivating factors leading the individual to play, adjust their gaming preferences, and even identify those who are not bound to quit after a few visits to determine their loyalty. Operators can also use it to predict player churn propensity, which is the likelihood that the player will stop and leave the gaming site. The operators collect information using a data mining algorithm and use it to identify potential churners early enough to put effort into retaining them. AI in online gaming is vital since it helps gaming operators to;

• Come up with bet bonuses that are unique to the players’ needs. AI can enable operators to send personalized bonus offers to users based on their availability or the communication medium they use frequently.
• Develop user interfaces that display to users’ games that they have expressed interest in rather than display numerous games for the player to sift through and even modifying the game design to appeal to their tastes.
• Identify niche clients and develop personal loyalty programs that reward them with incentives or bonuses depending on their betting habits.

Responsible gambling is a term synonymous with gambling sites and casinos. Although warnings about responsible betting are availed to gamers, some individuals may overtime slide into gambling addiction. The risk of irresponsible gambling is much more pronounced in the current era of online gaming, where smart gadgets have exceptional ease of access to the internet. Traditional monitoring happens in real-time since an individual’s habit can be observed easily. Still, with computers and smartphones, it is easy for them to avoid detection and, therefore, cannot be controlled. Although gambling lures people to try their luck for better bet outcomes, it is not the intention of the industry to create problematic gamblers. AI has, therefore, come up as a prominent and crucial method to control gambling addiction. Some of the trends analyzed using AI to confirm user risky traits include;

• Time spent by a user gaming
• The stakes-placed
• The winning and losing trends
• The amount of money they deposit and its frequency

AI is a disruptive technology that places all stakeholders in the gaming industry in a position to intervene and foil an onset of addiction or prevent it from reaching critical levels. The algorithms can pick out risk factors of individual players, monitor their progress, and determine the probability of the user getting addicted. AI systems can also generate pop-up messages to warn gamers about their gaming habits, exclude access to gaming sites after predetermined durations, and even limit the amount and frequency of deposits. Research indicates that when players receive personalized feedback on their gambling patterns, they are more likely to be responsible gamblers compared to those who do not. Therefore, operators must prevent irresponsible gambling patterns, which they can do by using AI to monitor individual gambling behavior.

In online gambling, automated marketing offers providers with better coverage, accuracy, and efficiency. AI offers data that captures insights on gamer confidence, bet types, market factors, and bet limits that are used to profile gamers. It presents bookmakers with an entirely new model of target marketing that involves developing accurate and pinpoint messages meant to entice and retain clients. Marketing strategies used in online gambling have, therefore, evolved into hyper-segmentation since the availability of user data allows for personalization. Marketers now have a 3600 understanding of their players, and each interaction is predicted following the predetermined unique preferences. Communication for marketing is, therefore, driven by relevance, which translates to zero wastage since the message reaches the desired and willing target. It is a well-timed advance in this era of advertisement blocking where communication with consumers needs to occur through an emotionally intelligent approach. It also enables online gaming operators to offer competitive bet prices, which make their products more appealing to users.

AI has transformed customer service. It enables a player to access customer support 24/7 and in a manner that is tailored to their needs. It also provides a seamless process that enhances the customer’s experience and increases customer engagement. Further, through ML, the system would have all the information on customer queries and have a database of frequently asked questions (FAQs), which then ensures that there is always a response to the questions that gamers ask. In this way, players have a better experience and develop loyalty to the operator.