Artificial intelligence is making it easier for iGaming operators to improve their customer service

The chatbot is software that, through the use of conversational artificial intelligence (AI), is capable of generating more “human” conversations with users. Thus, on the one hand, these tools aim to be able to recognize human emotions and respond accordingly through language processing capabilities. Bots with conversational AI also aim to be able to learn from the conversations they have, thanks to the application of machine learning. It is in this context that chatbot implementation makes sense and many iGaming operators have started to benefit greatly from it to increase their level of customer service and real-time support on their platforms.

Fortunately for the iGaming industry, more and more chatbot platforms are being created and developed to improve any type of business. A clear example of this has been the popular ProProfs Chat, which aims to help online casinos that need to promote their business and service in real-time on their platforms. ProProfs Chat provides the ability to connect, interact and assist live chat players 24 hours a day, seven days a week. With this service, operators can create unique chatbots that automate support, convert leads and increase sales and service.

Then there is Chatfuel, a platform that has started to gain ground in the iGaming industry because there is no need for programming. This platform, which has been on the market for over six years, provides several editing tools for you to customize your chatbots and allows you to create chat rules in the interface.

You can also count on the services of Imperson, a leading chatbot provider that works with audio, text, video, augmented, and virtual reality on all major messaging platforms. This is undoubtedly one of the most complete chatbots available today. In addition to its various services, it tracks the performance of your chatbot and adjusts it as needed based on user behavior.