Artificial intelligence allows iGaming operators to properly measure their performance
Return on Investment (ROI) is one of the most important indicators when determining the profitability of an investment and the viability of a strategy. In the iGaming industry, this is especially true due to the different marketing movements that are constantly taking place. The good news is that obtaining a congruent and accurate measure of ROI is now a much easier task through artificial intelligence (AI).
This metric can be of great use in making important decisions for an online casino, which is why it is not just any choice, but one that can drive business growth or send it to oblivion. First of all, it should be noted that ROI represents a great support when designing a digital marketing campaign, since it allows to evaluate the performance of a plan.
In case any of the campaigns is failing or is not achieving the objectives, the AI allows you to turn the strategy and adjust it to new objectives. On the other hand, if a campaign is giving very good results, you can increase the budget to obtain greater benefits, since AI algorithms help to accurately measure the different KPIs. Through AI it is possible to know these metrics more accurately and even improve the ROI of a marketing campaign.
AI is a tool increasingly used in the marketing world, especially in the iGaming industry. With AI algorithms, operators can accurately determine indicators that are fundamental to calculating ROI, such as bounce rate for example, people who enter the website of an online casino, but leave after a few seconds.
It is also possible to precisely know the conversion rate, which is the percentage of players who reached the page and fulfilled the goal of the campaign; whether they bought a game package, downloaded a file, subscribed to a newsletter, used a free trial in the casino, or another action.