Artificial intelligence allows iGaming operators to increase their attention to customers
When companies started using social networks to launch their messages, many saw it as fun. Others simply found it ridiculous. But for marketers, it meant discovering how data helps to understand people’s behavior. And, based on that information, building better customer experiences. Artificial intelligence (AI) and machine learning (ML) are now bursting in to automate and personalize that process. Operators in the iGaming industry are making users feel more pampered because of this.
AI is also helping brands create personalized experiences for customers. Different online casinos, for example, are working on emotion detection to better read players’ tones and expressions. This will allow their programs to adapt to the type of user to provide a more effective and engaging experience.
This can create virtual reality experiences that please even the most difficult to satisfy players. Platforms have begun to use AI-based virtual reality to allow players to experience immersive, unique, and realistic games. This does not necessarily have to be exclusive to video games, as there can also be versions of slots, roulette and poker that make you feel like you are in a physical casino.
AI and ML have also reached mobile devices, a device that has become one of mankind’s most prized possessions. It is nothing new to see how different iGaming operators adapt these technologies in their mobile services so that players can enjoy their favorite casino games on the new smartphones and tablets. In addition to having an original design, the user can enjoy online casino services wherever and whenever.