AretoNet will include its AI solutions on ProgressPlay and seven new IGP brands

After a successful integration of Progress Play and AretoNet, the latter will offer its powerful real-time data analytics and CRM platform services to seven of casino operator IGP’s online casinos brands. AretoNet develops solutions based on artificial intelligence (AI) to enhance the iGaming space on multiple levels.

AretoNet’s key partner is IGP, which already offers its cutting-edge marketing automation technology to 11 of its bingo and casino brands. This technology provides real-time marketing campaigns, as well as analytics that maximize player retention and conversion.

IGP is based in the UK and uses the 888/Dragonfish platform. Progress Play software is also used. IGP focuses on online bingo and casino. AretoNet believes that the new brands Hippozino and Maxiplay, as well as Mrsuperplay, Mrjackvegas and Redorblack Casino.

AretoNet allows operators and software vendors to increase their KPIs while reducing operational burden through its best-in-class technical solution. This includes advanced segmentation, automation, and artificial intelligence.

It has a track record of delivering results. IGP’s two-year partnership has seen an increase of active players by 20%, a 10% rise in FTDs and a 10% drop in bonus costs. Recently, the operator signed a two-year extension to its AretoNet partnership until 2024.

AretoNet technology allows the gaming industry to acquire, retain and reactivate customers by providing it with unified data that can be used to make precise decisions, execute campaigns, and analyze their effectiveness. It also empowers operators to centralize all their omnichannel efforts.

ProgressPlay is a complete turnkey solution for white-label gaming operators. It provides UKGC, MGA and Irish Bookmaker licensees with more than 2000+ casino and 140+ sports games.