Genius Sports is leveraging its AI solutions across the entire iGaming spectrum

The iGaming market is now evidencing a great joining of forces after artificial intelligence (AI) based Genius Sports announced its new data agreement with Bally’s Interactive, the digital gaming unit of casino operator Bally’s. The financial terms of the deal are not yet known, but it will evidently be a new journey for many users in the online gaming world.

Genius Sports’ extensive portfolio of data rights will now be available to Genius Sports under the terms of the comprehensive agreement. This includes its complete set of official data and live streaming solutions, as well as its online sportsbook Bally Bet. The sports betting data provider was responsible for revealing these details in a statement.

Bally’s is known to be a major operator in the land-based casino industry, Today, it manages a total of 14 gaming venues in more than ten states, many of which are in need of upgrades. A clear example of these is the Atlantic City Boardwalk and the Tropicana on the Las Vegas Strip. Bally Bet, the mobile sports betting application, is currently operating in different states such as Arizona, Colorado, Iowa, Indiana, New York and Virginia.

A deal like this comes just in time for the NFL season, which starts in September. It is no secret that the sport is one of the most profitable and lucrative sports in the country. “Bally’s Interactive will be given access to Genius Sports’ exclusive suite of NFL products and services, including the league’s real-time statistics, proprietary Next Gen Stats (NGS), and official sports betting data feed,” according to the statement.

With an agreement like this, Genius could be paving the way to profit from its data deal with the NFL. Much of that multi-year deal with the league was funded with equity, making the NFL one of the largest investors in Genius Sports.