Prioritizing customer service through AI gives iGaming operators a clear advantage

It is nothing new that online casinos increasingly want to optimize customer service and, with it, raise the level of customer satisfaction. Therefore, the great challenge is to maintain quality, standardize and scale the service. If, as an operator in the iGaming industry, you have set yourself this goal, artificial intelligence (AI) for customer service can be your great ally. The capacity of this technology is enormous, especially when it comes to the enormous traction generated by the intelligent virtual assistant.

AI applied to customer service is a great bet for the iGaming market, as it contributes to increasing productivity, personalized service and competitiveness of gaming platforms against the competition. AI for customer service has to do with the robotization process, which guarantees excellence in service 24 hours a day, seven days a week. AI applications through virtual assistants are already reaching this level in many parts of the world.

This automated customer service helps solve the simplest and most common player demands, allowing the team of professionals time to think of action plans for the most complex support cases. As a clear example of virtual assistants, chatbots have come to be implemented, which allow unlimited interaction with the user. Through a computer program that tries to simulate a human being in a conversation with people, it is possible to interact with several customers at the same time.

In addition to being a great advantage for customer service, this reduces costs since you pay for a virtual agent instead of hiring and training several human agents. The use of AI-based virtual assistants is a strategy that optimizes customer service in a very satisfactory and efficient way.