Marketing solutions for casinos are getting a complete makeover with artificial solutions

Artificial intelligence (AI) continues to gain territory in the gambling space, particularly in the casino industry. A new partnership is bringing together an augmented reality (AR) platform and an expert in digital engagement marketing specialized in the casino industry to enhance the service to casino clients. The ImagineAR platform allows businesses to create their own mobile phone AR campaign, which Engaged Nation plans to offer to casino clients in its REACH (Revenue/Engagement/Activation/Conversion/Hub) Platform. For Engaged Nation this in an important step to offer AR gaming solutions that will bring casinos a new way to drive revenue and tackle the limitations faced in land-based casinos due to social distancing requirements.

REACH platform is a mix of incentivization, mechanical intelligence and behavioral and economic psychology to give gamblers rewards for their continuous online-to-on-property engagement with free virtual currency, which can give away entries and other instant rewards through branded online games, as well as activities and gamified emails. Now, with the addition of this AR solution into the REACH platform, casinos will have a new channel to deliver a fully immersive mobile experience to players, which will result in increased visits to the casino facilities.

“We are excited to add ImagineAR to our interactive platform. We pride ourselves on offering the most advanced technology to our clients and their customers. We know that augmented reality can play a significant role in driving more customer engagement and trips to a casino property. ImagineAR’s platform is ideal to help accomplish that goal,” said Engaged Nation CEO, Jerry Epstein. “By integrating augmented reality into our programs, casinos and properties can now attract customers with a fully immersive mobile-enabled experience.”

Among the clients list to which Engaged Nation offers services to are Station Casinos and Golden Entertainment in Las Vegas, Navajo Gaming in Arizona and New Mexico, Hard Rock Resort Casino in Lake Tahoe, Akwesasne Mohawk Casino Resort in New York, and Morongo Casino Resort in California. Additionally, this digital marketing company has business relationships with gaming manufacturers like Scientific Games and Konami Gaming.