The online UX for the casino industry is rapidly improving through artificial intelligence

In recent years, artificial intelligence (AI) has become the fundamental pillar on which many forecasts are based about what the future will be like, and which elements will change things the most. AI has become the key to a multitude of innovations that mark the strategy of online casinos in the iGaming market, especially when it comes to user experience.

Often, players can get stuck when making a decision or navigating an online casino. An AI-based gaming wizard can help them find events, view odds, and calculate how much they should wager based on their budget. The wizard also functions as a customer service agent that can answer frequently asked questions. In case it cannot find a suitable answer, it will redirect the player to the most qualified human agent.

The AI recognizes patterns. If a player seems to consistently spend a lot of money, it intervenes automatically. Depending on the severity of the situation, it might even suspend their account automatically and send them links to useful pages. Gambling addiction is something that many online casinos want to avoid today, and AI has become a perfect ally to achieve that goal.

Many new players arrive on the scene almost daily. Of course, most of them want to test their luck or skills safely before betting with real money. With the power of AI, you can create challenging poker simulations that beginners and pros alike can learn from. Better competition means better chances of expanding your ROI.

People are different and that’s a good thing. When it comes to preferences, each individual likes one thing and dislikes another. AI can determine which games a person likes by how much they access a title. It can then sort the list to better reflect their preferences and make more competent recommendations based on the same logic, taking the user experience to the next level.