Artificial intelligence allows iGaming operators to clarify their marketing strategies
Nowadays, there is no professional in the technology sectors who is not aware of this reality; in the world of marketing and new technologies, the same concept is repeated over and over again: artificial intelligence (AI). Until a few years ago, iGaming operators were somewhat reluctant to incorporate AI into their digital marketing strategies. But, little by little, they have been gaining much more confidence in the use of this technology that is increasingly making its way into all areas of modern life. Today, the gaming industry has made digital marketing and AI strongly hold hands in order to achieve much better results.
One of the main benefits of AI over digital marketing is that it has the ability to bring clarity. There are many brands that exist today, but they are not known by anyone because they simply do not advertise and it is because, according to a survey, they have no idea how to manage their consumer base. In the iGaming industry, this is of great importance. Thanks to the voice assistants, AI-based technology, and the internet of things (IoT), it is possible to set up reminders and alerts and get clear and accurate answers when needed.
Another reason why AI is making such a big splash in online casinos and their digital marketing is that it is taking full advantage of IoT and connected devices. It’s no secret to anyone that to place a bet, no matter the location, you simply need a smart device. As long as you have a high-speed Internet connection, you can receive answers instantly, and this can be achieved even better when AI is involved in the equation.
And finally, AI allows for a natural conversation to be created. While it is true that in previous years voice assistants were able to recognize your voice and respond, they did not have the ability to personalize a response. However, this has been changing and now there are even chatbots in which online casino players actually have no idea that they are talking to a robot because of the natural way they respond.