The flexibility and strength of artificial intelligence make the technology a valuable asset for operators
Predictive analytics is helping casino operators boost their marketing results in a variety of ways. Based on artificial intelligence (AI), they can use the data to define the best consumer segments to target, to decide if a campaign will be effective and to recognize where the operators may fall short. As casino operators are increasingly relying on AI and machine learning (ML) to process data at scale and make informed decisions, predictive data analytics is allowing them to better understand consumers, tell compelling stories and plan for the future.
Predictive analytics has a number of uses, such as using real-time data to analyze high-impact incidents, such as COVID-19, and to compete aggressively to achieve a competitive edge. Predictive analytics can also help operators boost their marketing results in a variety of ways. The entities can use the data to define the best consumer segments to target and decide if a campaign will be successful before investing in and launching it.
Many casino operators have already effectively used predictive analytics to learn how their customers interact with the brand and what they want to see. They gather information from search keywords, reviews, responses to games favorite genres, and even how quickly users move away from a particular title. They can then make suggestions based on the users’ previous behavior patterns and predicted behaviors. This approach has consistently resulted in improved options and a better user experience, with personalized suggestions accounting for more than 75% of user interaction.
Predictive analytics also expands the potential for upselling and cross-selling. Rather than making predictions manually with limited input, operators allow massive amounts of data to do it for them. Since predictive analytics offers highly insightful insights, operators are more likely to offer specific suggestions and options to their target audience at key times, drawing greater attention to their platforms.