As sports gambling takes hold in the US, it is being improved with artificial intelligence
After several years in which sports gambling was suddenly made illegal in the US by federal authorities, the situation went back to how it was in 2018, when each state was able to decide individually whether or not to offer legal sports wagers. The same scenario can be seen in several other countries across the globe, which are now having sports lovers placing bets on their favorite sports events without the need to hide from the authorities. For years, sports gambling venues have been working along with emerging technologies to keep their customers engaged – and attract some more – offering new features that allow gamblers to be fully present. Artificial intelligence (AI) has come a long way in the gambling industry, using the massive amounts of data that sportsbooks collect every day to bring innovations to the industry.
The challenge is not how much data a sportsbook has access to, but how to process that data to make it useful to grow the business. And that is something AI is doing. It brings accuracy to sports betting through the collection and processing of all the data that needs to come in from sports leagues around the world to be available for customers to review before making a bet. AI, with its machine learning technology, is also helping the sports industry predict and follow up on game rules. For instance, prediction in football can be achieved by AI since it has a specific set of rules that continuously repeat themselves.
Additionally, AI uses data in its favor to promote more efficiency. These machines can turn the data coming from many sports videos into algorithms so regular patterns can be understood. These patterns are used by AI-empowered machines to make accurate predictions of game results on a sports betting website – this is something that most sportsbooks still take care of manually with agents moving lines according to their own game’s predictions. But AI brings more accuracy and in real-time. Through machine learning, algorithms can also analyze other aspects of the operation, like players’ performance, team information, and many others, to make better predictions.