AI is now an embedded component of iGaming and eSports

The past decade gave space for two major industries to grow even bigger: eSports and online casinos. Thanks to technological advancements, these two industries have shown the most significant developments among operators in the entertainment industry. Like everything that is new, both industries had a rough start and weren’t very much accepted, but, in a matter of just a few years, they turned into multi-billion-dollar global markets, attracting more and different types of players. Perhaps one of the main protagonists of the revolution of online gaming and eSports is artificial intelligence (AI) and everything that comes with it.

One of the biggest changes in both industries is that people can now have a career and earn a decent income. The digital nature of the industry basically forces companies to embrace technological changes coming from new technologies. There are platforms providing service to major online casino operators that run their own unique algorithms to transform the service and experience given to customers. AI allows a more personalized recommendation based on habits and tastes of each individual player.

Another aspect that is being transformed by AI is gaming without borders. There is no longer a need to be physically together to engage in the most exciting competitions. For instance, the NBA has been running virtual tournaments via 2KLeague where even famous basketball players are participating. Other major eSports events like Dota 2 continue to attract millions of viewers from dozens of countries, including virtual poker championships.

One last aspect that is being gradually transformed by AI is customer support. The impersonal, often frustrating, customer service AI-powered bots still have a long way to go, but they are being slowly replaced by new breeds of intelligent service providers. While they continue learning every time, they have a new interaction. These AI-driven agents will be able to provide more personalized information and deliver faster solutions while always being focused on customer satisfaction.