Sportradar is going to give its followers additional AI-based tools to guide their sports gambling activity

Sportradar is giving sports gamblers something they have been asking for. It is launching the first “Live Video Notification” push service in a partnership with WSC Sports, a company specializing in sports content powered by artificial intelligence (AI). The innovative solution allows sportsbooks to provide real-time video push notifications highlights to their customers that are created using WSC Sports’ proprietary machine-learning platform.

The WSC Sports platform can identify certain events occurring during live broadcasts. It gives sportsbooks access to 17 different sports covering more than 150 leagues and broadcast partners found on the company’s AI automated video production platform. The video push notifications and highlights are designed to support sportsbooks as they work to improve fan engagement.

“As the market is continually moving forward, we are constantly looking to provide our clients with new and innovative ways to engage with fans,” asserts Patrick Mostboeck, Sportradar’s Global Director Video and Streaming Products. He adds that the new tool is a revolutionary product that offers near-live video highlights with superb quality, allowing platforms to attract more users and boost sportsbooks’ revenues. WSC Sports is planning on providing more services by expanding its portfolio of products that will help operators position themselves ahead of the competition by offering personalized content and better use of streaming rights.

WSC Sports has a robust network and has recently added new content. It has a new partnership with Liga Puerto Rico of the Puerto Rican Football Federation and, earlier this year, teamed up with FanDuel. The sportsbook began including golf event highlights on its mobile app through an agreement with WSC Sports, and plans on introducing additional content moving forward.