It’s easier than ever for iGaming marketers to understand what works and what doesn’t

Personalization is a key element in the development of advertisements and campaigns in the current era, as it is conducive to generating greater emotional engagement with brands. This condition can be achieved thanks to the implementation of artificial intelligence (AI) solutions that help improve the quality of audiovisual content on different platforms related to the iGaming industry.

Considered as the technology that will redefine the XXI century, it is natural that AI is implemented in different areas and industries, for example, marketing or advertising, where its incorporation seeks the creation of video content with higher quality and potential to increase its effectiveness in the audiences, and gaming operators are taking advantage of it.

Mobiquity Technologies, Inc., a leading provider of next-generation advertising technology, has come up with AdWrap, which has the ability to provide end-to-end reporting based on information that encapsulates the decision-making process, inventory selection process and ad fraud detection algorithms. This system aims to provide betting operators with a set of reports that can be used in a variety of ways to greatly improve the way they run their advertising campaigns.

Through the implementation of AI, it will now be possible to assemble the ideal creative approach for the right player, at the right time and in real-time. In this way, the player gets unique, targeted content through a more interactive, personalized advertising strategy. These features make it less invasive for the user and much more effective and secure for all those platforms within the betting market.