Online gaming is passing through a revolutionary period of advancement because of AI
There already several different industries from many origins attempting to bring artificial intelligence (AI) technology to favor companies. And, while others are only starting the process of figuring out the improvement possibilities that come from applying this technology, the online gambling industry, especially the online casinos, is already experiencing the benefits. Online gaming and gambling companies have been incorporating the amazing power of AI into their business practices to offer a better customer experience, in a safer environment.
AI may sound like something futuristic, but it has existed for over 20 years now, at least for the gaming industry. Back then, it was all about how IBM’s computer, Deep Blue, could defeat a chess master like Garry Kasparov. That was the start of the industry beginning to consider all the future possibilities for the gambling industry. Not only was it one of the first sectors to bring AI to its practices, but it also has been considered a guinea pig for testing new AI technologies, such as machine learning and facial recognition.
AI now collects all kinds of data, millions of pieces of information that are later analyzed so the casinos can know more in depts its customer’s preferences and enhance the user experience. It is still a process, but this means that soon every single casino player will have a truly amazing experience that was designed specifically for them. Aspects that are already being enhanced using AI are things like easier access to favorite games, which includes recommendations being made to customers based on previous playing patterns. There is also a customer service that is run with AI so customers can ask for whatever they need, a component that is already being used by a number of online gaming portals. Also, to provide a better service to clients and to guarantee the responsible gaming compromise on behalf of the online casinos, the software can recognize patterns of addictive behaviors to offer players help before the issues escalate to a worse level.