The online casino segment is rapidly embracing AI technology to streamline operations
Artificial intelligence (AI) has been around for decades, but it wasn’t until about the past ten years that it began to receive a lot of attention. This has been fueled by the significant improvements the technology has seen and the online casino segment has been quick to adopt AI to help with a number of operations because of its many positive characteristics. One that has been particularly important is its ability to improve efficiency, and the iGaming segment is taking full advantage of this capability.
AI is able to automate a number of tasks and schedules, including for maintenance and demand generation. This leads to the ability of online casinos to reduce expenses and increase their attention on customer-facing applications. Equipment predictive analytics allows operators, through AI, to automatically adjust operational hardware and software needs based on user activity, ensuring that they are optimizing their equipment at all times.
AI is also allowing online casinos to better manage their documentation. The technology is being used to search, merge, compile and rearrange data, while also giving way to a more accurate extraction of important information. This has become extremely beneficial in terms of legal compliance and auditing, saving operators time and resources. The AI-powered solution increases efficiencies and accuracy as searches can now be run on an entire database in seconds, instead of having employees pour through documents manually and potentially missing key details.
While there will most likely continue to be a need for human intervention, AI-powered platforms can streamline how casino operators view their data. It enables analysts to better analyze data and not be relegated to being a data entry specialist. AI also allows decision-makers to focus their efforts on strategic decisions so they can uncover and understand the risks and opportunities that will drive additional growth.