As competition in the gaming space increases, operators are finding better ways to gain an edge
Artificial Intelligence (AI) has the potential to significantly alter the business world. According to the International Data Corporation (IDC), industries are expected to invest as much as $110 billion by 2024 on AI, and the gaming industry is one of the main sources of that money. Monetary investment in AI has already reached $50 billion, and what businesses get out of this investment is long-term benefit to their growth strategy. One of the newest ways to use AI in the gaming industry is to identify viable influencer-marketing channels.
Gaming operators have realized how powerful influencer marketing can be. With the world having to deal with social distancing as a result of COVID-19, influencers are seen as some of the most consistent marketing tools brands can employ. It can be difficult to find the right influencers for gaming operators, however, since they primarily operate within the beauty, fashion and food spaces. Finding the right influencer for a brand means scrutinizing that influencer’s posts and the followers’ engagements. This is something that, for a human, could take considerable time and resources on any social media platform. AI, however, can help find potential influencers and determine if their follower counts are within the operator’s core demographic.
AI also has the potential to save a gaming operator’s influencer marketing, as well. With the number of social media posts from a single account, influencers may sometimes misuse tags and links. AI is able to scan the posts and correct those mistakes, inserting brand names and logos automatically. Posts can also be redirected to the operator’s social media page to enable better consumer engagement. In many cases, AI bots can field low-level interactions with platform users, only forwarding them to live agents if the requests warrant further interaction.