Properly maintaining finances is an integral part of any operation, and AI can help
The incorporation of technological tools and changes in consumer expectations have changed payment services. Different operators in the iGaming market have incorporated artificial intelligence (AI) into their operations, with the purpose of reducing payment fraud.
Today, thanks to technology, it is possible to make physical and digital payments through credit or debit cards, transfers, platforms, payment gateways or QR codes. This, on the other hand, has also brought several inconveniences with people wanting to circumvent the system with fraudulent methods. However, technology has also provided solutions to this type of challenge.
AI allows real-time analysis of payment data from the player, the platform and the device. Thus, by studying the amount, purchase history, time, geographic location, type of transaction and IP address, user consumption patterns are identified. With this, it is determined whether the user is following a usual transaction habit, in order to evaluate it and identify security risks in the operation.
As a result, AI-based systems have helped stop fraudulent payments, benefited consumers and favored online casinos. For users, it has meant a safer shopping experience, and for operators, it has ensured the approval of real transactions without incurring risks.
The issue of security is of great relevance when contextualizing the growth that the iGaming industry will continue to have. Many hackers or people with malicious intentions are turning their sights on this industry due to its great relevance. Even so, security departments have been able to improve shields through AI, as the technology reduces false alarms and detects different behaviors in time before fraud even occurs.