AI solutions are paving the way for a new generation of online gaming participation
Internet casinos are using artificial intelligence (AI), not only as a tool to protect against fraud but also to improve the customer experience. This technology is not only being used to protect the integrity of their operations, but it is also able to find patterns of customer behavior and is even able to restrict access to some problematic accounts. All of this is taking the user experience in the iGaming market to the next level.
AI is empowering a whole new generation of chatbots to help optimize customer relationships while reducing service times and operational costs. It is important to keep in mind that the internet casino market, in 2022 alone, comprised a $60+ billion market, with compound annual growth of 11.7% expected to remain steady through 2030.
Recognizing a problem gambler is quite complex, especially for online casinos. AI is an ideal solution to address this problem. Player database and behavioral analytics come into the picture where the system can effectively weed out such players.
Every player is different. Likewise, campaigns that work for one player may not work for the other. Therefore, calculating probabilities based on individual preferences and tabulating the results will help online casinos attract a broad spectrum of audiences. AI and machine learning are helpful in delivering player-specific campaigns to generate traffic.
As with almost every site these days, AI has a big influence in attracting new customers and building loyalty with exclusive promotions. On the other hand, this system helps the platform that experiences recommending them to its customers, whether in games, rewards or promotions. AI is on its way to becoming fundamental in every company or enterprise and this will evolve to satisfy customers and ensure that they have a good experience using the platforms.