AI is making it easier for casino operators to introduce innovative gaming solutions

There is a sector of people who think that slot machines act all by themselves, but with today’s advanced technology, this may not really be the case. Artificial intelligence (AI) has arrived as a novelty not only to revolutionize the way these machines work but also to give a better overall performance to the gaming industry, whether physical or online.

Some of the areas where the casino industry uses or can use AI include CRM, marketing automation, voice recognition, face detection, fraud detection, mood analysis, predictive asset maintenance and more. In fact, AI has enabled the concept of smart data by collecting and analyzing data for accurate predictions. But undoubtedly, the gameplay of the games is an important aspect where players also want to see this technology applied.

With the introduction of AI, software developers have been able to create thousands of different iGaming titles, including the popular slots. While it is true that determining an exact figure on the number of games available to the user is an almost impossible task, it has been estimated that there are more than 15,000 slot games alone. A number that will undoubtedly increase every year.

The number of games is not the only thing that AI has an influence on; it also influences the element of the game. For example, ordinary slot machines were originally a very basic affair, and the games generally featured only three reels and one payline. Today, however, online slots provide a truly immersive gaming experience, now including additional levels and/or bonus features that add to the excitement.

The new era is having a very strong relationship with video games, and AI-powered slots want to have a connection with that trend, making them more about the journey to the jackpot rather than winning the jackpot. This spirit causes the nature of competition in human beings to be greater and thus attracts a large number of players every day.