Artificial intelligence gives gaming operators stronger protection to cover all their assets
According to different studies, the global market size of the global identity validation market is expected to increase from $8.9 billion in 2022 to $18.6 billion in 2026. This is a significant rate that has been driven by progressive enterprise digitization and the usefulness of this technology in preventing the rise of impersonation fraud and cross-vertical digital identity use cases. This technology has evolved exponentially. Today, thanks to biometrics with artificial intelligence (AI), it has solved more than one traditional authentication problem, such as forgotten passwords, for example, and is key in iGaming operator services.
Biometrics refers to the biological measurements or physical characteristics that can be used to identify people. On the other hand, AI and machine learning analyze thousands of biometric data, among others, to compare them with those registered in databases, and determine whether the player on the other side of the process is who he or she claims to be.
In this sense, these innovations automate user authentication and other identity validations, making it faster and more accurate to identify fraudulent transactions and strange behavior. With an added benefit: machine learning allows the machine to “learn” and improve analysis and detection as more verifications are processed.
Compared to traditional authentication systems, the user does not run the risk of lost, stolen or forgotten passwords. In addition, it offers online casinos other highly valuable advantages, such as the avoidance of costs associated with data breaches.
The implementation of biometric technologies contributes to enhancing efficiency, security, fraud reduction and the possibility of executing remote procedures. Of course, this significantly improves the general opinion about the operator. However, it is not the only thing, since iGaming companies that integrate these resources are also associated with innovation, cutting-edge technology and investment in research and development.