Enhancing the iGaming space with artificial intelligence tools will lead to greater consumer confidence

Combining artificial intelligence (AI) advancement with biometrics might be one of the best innovations when it comes to improving security and identification across multiple industries. These features are already helping online casino operators to win more fights against cybercrime, as well as strengthen their abilities to identify underage users playing with someone else’s information in a more efficient way. The implementation of selfie biometrics in online casinos could help operators protect advertising revenues and, at the same time, add extra protection to the customers against credential theft, according to a report from Digital Identity Tracker by PYMNTS and Jumio.

According to this release, online gaming constitutes around three-quarters of all in-app spending. But the expectation for this year is for the industry to generate $159.3 billion in global revenue. That massive revenue also comes with a higher number of users, so biometrics can help gaming platforms to confirm the age of a player to make sure the business can grow in a healthy way. Online casinos are common targets for cybercriminals who have different ways to conduct their attacks. For instance, they can duplicate and restore ads to collect advertising fees or use bots to trick awards systems, so they have a significant edge in the games, among others. However, the real target is to get access to financial information or credentials that can be used when conducting hacks.

“Implementing self-exclusion schemes in order to prevent and control underage gambling is vital for online gaming websites to encourage responsible gambling,” comments Innovative Technology (ITL) Product Manager Dr. Andrew O’Brien. “In addition, with [ITL’s] API, loyalty and VIP schemes can be managed to identify key customers to improve engagement.” ITL’s API is the most recent release from ITL and was created to bring biometric facial recognition and age estimation function to service the online market. According to O’Brien, this technology has an accuracy level of 99.88%.