Eagle Mountain Casino is using an AI-based solution for player development

A casino located in Porterville, CA, is very clear that always being at the forefront of technology is an important key to surviving in the era that the world is living in today. That is why Eagle Mountain Casino has decided to select the complete set of OPTX solutions based on artificial intelligence (AI) for player development, marketing, and slots.

Recently, OPTX received the honor of being named one of the gaming technology solution providers with a promising future by CIOReview magazine. This is a clear example of how AI and the gaming industry continue to have an amicable relationship that results in great benefits for all parties involved.

Eagle Mountain Casino wants to take its casino-style to the next level, and it is not surprising, after knowing how competitive this industry is. Therefore, you always have to be on the cutting edge and implement as much innovation as possible in order to attract more players to your gaming establishments.

Matthew Mingrone, general manager of Eagle Mountain Casino, said, “After searching the available tools in the market, we chose OPTX for their robust player development, slots, marketing, and artificial intelligence solutions. OPTX will be installed at our current Eagle Mountain Casino location and our relocated casino is set to open in late 2022 with 1750 slot machines, 20 table games, and a 2,000-seat event center.”

OPTX is a tool capable of providing an end-to-end solution focused on slots, campaigns and marketing, player development, and all things AI-related. OPTX, through desktop and mobile applications, uses data intelligence to create actionable recommendations for casino operators, and in real-time, can provide personalized information to ensure that no actionable player is lost while allowing teams to spend less time compiling data and more time implementing strategies.