AI-driven analytics allow casino marketers to process larger amounts of data than ever
In terms of marketing, there’s no such thing as having too much information. While data collection and analysis have always been a tedious task that requires a lot of resources, the job is now substantially easier. Artificial intelligence (AI) is giving casino marketers greater access to a larger number of data points, allowing them to better understand what is driving consumers and how to improve operations.
Big Data is a newer term that refers to the tool and processes that allow a company to utilize and manage huge sets of data. This was never possible prior to AI, as marketers were forced to pick and choose among available data points in order to stay within budget and resource constraints. However, AI allows marketers to process more data in less time, developing new and targeted marketing campaigns that achieve greater success.
Because marketing data is sourced from a number of targets and can take various forms, it isn’t always simple to produce coherent analysis using traditional methods. AI can process diverse data sets that, in turn, support data monetization. In addition, AI solutions allow casino marketers to query data in intuitive ways, often in ways that are more accessible to the average end-user. With properly implemented AI, marketers don’t need to be programmers to obtain useful information, as is often the case with data query solutions such as SQL. Instead, they can essentially communicate with the analytical models and use natural language queries to produce natural language reports and analyses.