Artificial intelligence is helping casinos find targeted marketing channels and comply with identity regulations

The casino industry, and the iGaming segment, in particular, is continuously being scrutinized to ensure it adheres to regulations designed to protect consumers and enable proper tracking of the movement of funds. While this has historically been a tedious task that required additional manpower to complete, artificial intelligence (AI) has been able to drastically reduce the human intervention needed for self-regulation by casinos. It is also able to help gaming operators improve their customer bases, providing solutions that are easily and automatically facilitated through the introduction of AI-based algorithms. This all leads to a more reliable and regulated industry where the consumer benefits the most.

Almost everywhere, casinos have to abide by minimum-age requirements that restrict who is able to gamble. AI is making this simpler, using algorithms that can verify identifications quickly and determine if they are legitimate or fake. In addition, these same identification systems can ensure that a new registration comes from a real person, reducing the risk of fraud.

Attracting new customers is always a challenge for any business and, with the competition that exists in the iGaming space, standing out from the competition becomes more important. AI is helping casinos adapt their advertising activity to be able to target individuals with gaming history, leading to the ability to provide offers that have a greater impact on the potential customer.

As iGaming becomes more prevalent, AI is also becoming more robust, offering greater solutions to gaming operators to help them manage their activities. This will, in turn, lead to even greater expansion of the industry and better controls to help casinos comply with regulations, and help gamers feel confident that the platforms are offering legitimate solutions.