AI-based marketing is the new norm for gaming operators
Artificial intelligence (AI) is a technology that never ceases to amaze us. With the passage of time and its increasingly advanced development, it is breaking into different market sectors. Marketing has not been left behind, specifically when it comes to content creation. Different operators in the iGaming industry are blindly relying on AI to take content marketing to the next level, and they seem to be succeeding perfectly.
You may not have thought about it, but a lot of the content marketing you find in online casinos is written by algorithms or robots. These, which seem to be written by a flesh and blood person because of the expressions used and the way of writing, have actually been written by AI-based solutions.
Different iGaming platforms use algorithms that allow them to determine which content, whether graphical or textual, is of most interest to a given user. For example, imagine you are a poker fan. Based on your searches and preferences, this algorithm will show you only information related to this table game. This can be tournaments, important events, strategies, relevant news, and much more.
Within a content strategy, content personalization is fundamental since you will ensure that your products and/or services reach only those users who are really interested in them, thus having many more sales opportunities.
Predictive Intelligence will be especially useful before you start generating content since it will help you make a prediction of what content to write depending on your type of player and their interests. It gives you relevant information about users, as well as the kind of content that works best on the network. Undoubtedly, a very useful tool if the iGaming operator intends to create content for a new platform and does not know exactly how to approach an ideal customer.
Undoubtedly, the quality of the content is essential to attract the attention of your users, which is why AI is also recommended. Thanks to it, online casinos will be able to know what kind of questions or concerns their customers or potential customers have in order to offer them a solution.