iGaming operators can significantly improve their customer relationships with AI

It is true that artificial intelligence (AI) has permeated all sectors: economics, sports, healthcare. But it can also help greatly in marketing strategies and customer service in the iGaming industry. This is a fact thanks to its ability to interact with the consumer in a realistic, almost human way. Online casinos have not only been able to attract new players through their AI-based digital marketing, but this technology has also helped them to maintain their loyalty through excellent customer service.

AI is articulated around the so-called chatbots. These AI programs are capable of performing tasks on their own, without human help, and usually give automatic responses to user input via text, but there are also voice chatbots. One of their biggest advantages is that they are available 24/7, which means that any query or help from a player can be addressed in real-time. Different studies have shown that players served by an AI system are more satisfied. In addition, chatbots can serve thousands of consumers at a time. And another thing, which is not at all trivial, they are direct. That is, they are not like phone calls – you don’t have to dial number after number.

On the other hand, there is something fascinating about AI applied to digital marketing. Chatbots store in their memory all the relevant data of the communications or actions that the consumer has made, so iGaming operators can take advantage of these resources to offer a truly specialized service. Not only will they do better, but all their players will notice it, as well. It must be clear that nowadays, the ability of online casinos to differentiate themselves lies in the quality of the service they offer.