Artificial intelligence is giving iGaming operators a wealth of resources to improve their marketing
The field of digital marketing is constantly evolving and changing. Techniques from a couple of years ago are now obsolete, and it is essential to find new effective tools. It is important to know the latest trends and technologies that will transform and improve digital marketing in order to exploit its full potential. This is the case with artificial intelligence (AI). This technology is expected to revolutionize the current marketing paradigm. Many operators in the iGaming industry are already innovating their digital marketing campaigns today, thanks to the application of AI.
AI is starting to become more present in the marketing world through increasingly sophisticated technologies and tools. However, the idea of dispensing with human action or supervision is still a long way off. Its intervention is still necessary and there is still a huge potential to be exploited.
AI systems, on the other hand, have an infinite capacity to process data and even carry out marketing actions. And in a more accurate, faster, and more economical way. Incorporating AI into the marketing world allows better results to be achieved more quickly, freeing up a large part of marketers’ time that they now spend on repetitive tasks with little added value. Thus, marketing teams will be able to focus on innovation and continuous improvement applied to their campaigns in different online casinos, for example.
AI already makes it possible to create interesting and 100% original content. Different tools based on this technology allow content to be generated from a series of very basic data and information. In fact, many iGaming operators already use this technology to write part of their content and attract traffic to their platforms.
Programmatic advertising is based on using AI to automate the purchase of advertising space to reach much more specific segments. Another example of this automation is real-time-bidding. This type of programmatic advertising allows you to maximize customer conversion and reduce the cost of acquisition efficiently and quickly.