The Vegas casino is the latest to bring in OPTX to enhance its operations with AI

The Cortez Hotel & Casino has been announced as the newest addition to the rapidly expanding book of business of OPTX, the fast-growing casino data software company. The resort joins a long list of venues in the gaming industry that rely on the ability of artificial intelligence (AI) for player development.

El Cortez, located in Las Vegas and with the longest continuous operation in Sin City, has selected OPTX’s services for its complete suite of player development, slot and marketing products.

Joe Woody, CFO of El Cortez Hotel and Casino commented on the move, “Las Vegas’ El Cortez, the longest continuously running hotel and casino in Las Vegas, has selected OPTX for its full suite of slots, player development and marketing products. “We could not be more excited to be implementing the full suite of OPTX programs. Every piece of our operation will now be streamlined, making us more efficient than ever.”

For her part, Brooke Fiumara, co-CEO of OPTX, said the company is excited to welcome El Cortez Hotel & Casino team to the future of data analytics. With this new joining of forces, El Cortez will now be able to access the data needed to create a complete view of the complete picture of its operations. “A boost to revenue and guest experience creates a win-win for everyone,” she added.

OPTX is known for being a company that offers its client base the best product on the market, addressing the different challenges that operators face through technology that is always revolutionized. Through the data intelligence used by OPTX, casino operators get actionable recommendations and individualized information in real-time and reduced time that teams use to compile data.