AI gives online casino operators substantial resources with which to stay competitive

Artificial intelligence (AI) is transforming the face of marketing. It can help to optimize and speed up many different marketing tasks, improving customer experiences and driving conversions, while reducing the burden on resources. The iGaming market has been quick to adopt AI technology for its operations, enthusiastic about the benefits it has to assist in marketing.

The way that consumers respond to marketing messages is changing and traditional marketing methods are no longer as effective as before. Today, consumers expect brands to tailor messages to their location, demographics or interests. AI gives marketers the ability to personalize their communications on an individual level, satisfying this consumer demand.

Providing bonuses and incentives is a proven way to accelerate sales. However, some customers will buy with a smaller bonus, or even no discount. AI is able to be used to set the price of bonuses and incentives dynamically to maximize both sales and profits.

To provide a faster response to customers, many online casinos use AI chatbots to deal with common customer requests and to provide instant replies. These can be configured to provide set replies to frequently asked questions, or to forward the conversation to a live agent if the issue is too complex. This reduces the customer service time and frees resources, leaving employees free to focus on issues that need personal input.

Today, more web searches are being conducted by voice, not by text typing. AI is able to interpret complex patterns in speech and to recognize meaning from verbal search queries. In addition to providing better results to voice-driven searches, marketers can use AI to optimize their content for voice search. This helps improve the company’s SEO activity and site traffic.

AI ad optimization is in use on social networks such as Instagram and Twitter. Algorithms are able to analyze the accounts that a particular user is following to subsequently show the ads most relevant to the user. This creates a better user experience, as well as a better ROI for the marketer.