As online gaming evolves, it is creating a new user experience previously absent from the industry

An India-based artificial intelligence (AI) company has introduced new technology into the local market that places it at the center of the gaming industry, registering more than 20 million users in just one year. WinZO is focused on building a community that integrates gamers, youth and influencers to take the ‘Skill Game’ experience across broader genres, such as casual and multiplayer games in the hands of first-time smartphone users. This is an initiative that could be seeing its expansion across the global online gaming scene, also because it services users as well as developers.

Most people using this service have one common interest: online gaming over casual and hyper-casual games. With the current situation with the coronavirus pandemic, this software has reported a spike in both the number of hours played and the time of the day in which most people engage in gaming activities. While offering an audio and video chat feature on WinZO, users can simultaneously play popular games such as Ludo, Carrom, Pool, etc., while interacting with their families and friends. AI has an important role in helping the company make decisions that are driven by data, which is obtained by AI software from the games and formats used by each user. Through AI and machine learning, the company is already making personalized suggestions and recommendations to users who are having a better gaming experience.

WinZO’s also offers a Game Developer Console (GDC), which stands out from the competition. It allows for the acquisition of content from anywhere that can be integrated within a few simple steps. This means that developers can simply sign-in to the GDC Dashboard and follow a few documentation protocols to push their games online, with the help of an integration kit provided by the console itself. This feature itself can allow developers to start receiving revenues for their games as soon as it goes live on the platform. This platform also features several tools that can be used by developers to monitor certain metrics such as the revenue generated and gameplays of their game. This new addition brings transparency and a data-centric approach to the sector, which has been missing so since its beginnings.