Artificial intelligence is helping sports and sports betting operations improve
As one of the most prestigious and successful teams in the history of European soccer, Portugal’s SL Benfica has decided to rely on the services of Genius Sports. The objective of this partnership is to advance a comprehensive partnership that will allow the team to improve its performance levels while at the same time reinventing the fan experience with data during the live broadcast of the club’s matches.
Genius Sports achieves the first live tracking, analytics and enhanced streaming data partnership in the Portuguese Primeira Liga with the agreement with club Benfica. This team is undoubtedly the most successful in Portuguese soccer, with 37 Primeira Liga titles.
Through its Second Spectrum division, Genius Sports will provide Benfica with some of the most advanced tracking technologies in world sport. The idea is to apply state-of-the-art machine learning and artificial intelligence (AI) capabilities to capture new levels of statistical information.
As a result of this new joining of forces, coaches, fans, partners and players will be able to access new data, such as expected goals, pressure metrics and player and shot speeds. Genius Sports will be responsible for broadcasting a selection of matches for Benfica each season. Player statistics and interactive personalization will be added, which will definitely enhance the fan experience.
Benfica coaches will have access to hundreds of new team and player metrics, as well as exclusive tactical videos to bolster player and team performance levels through AI-based analytics capabilities. “Our agreement will give Benfica the opportunity to further enhance and innovate the live fan experience, bringing their passionate supporters closer to the action with interactive, data-driven broadcasts,” said Paul Hunt, CEO of Second Spectrum.