The casino is using artificial intelligence to improve its marketing and floor activity
Efforts to improve marketing and casino operations have always been a challenge in the gaming industry. However, thanks to the implementation of artificial intelligence (AI), many casinos have been able to move forward and improve the way they operate. Grand Sierra Resort and Casino and SAHARA Las Vegas have not wanted to be left behind in this vanguard, and that is why they have required the services of Gaming Analytics Inc.
Meruelo Gaming, after having done an exhaustive analysis of the competition, realized that Gaming Analytics and its advanced AI-based tools can be a key piece to improve marketing and casino operations. “We’re excited to welcome Gaming Analytics to our array of technology solutions. The platform was recommended by our industry counterparts for its accuracy and timeliness in the creation of custom and predictive analytics. Ultimately, Gaming Analytics will create greater impact for our marketing and casino campaigns,” said Christopher Abraham, SVP of Marketing at Grand Sierra Resort.
Abraham is confident that by working with this technology company, the casino will be able to have greater visibility into its business. Therefore, it will inevitably be able to reduce costs and increase profits in the future. Gaming Analytics has the ability to combine machine learning with search engine simplicity and AI to create the casino industry’s first search-based data analytics platform.
“Many analytics platforms in our industry are expensive, quite difficult to use, and take time to see meaningful results,” asserts Kiran Brahmandam, CEO of Gaming Analytics. “We are leading the effort to solve this problem with our powerful, yet extremely easy-to-use platform. We are honored to be selected as partners by GSR and SAHARA Las Vegas, and we look forward to further enhancing our offerings and adding value to their operations.”
Onboarding this platform really is a quick process, taking three to five weeks. Best of all, its software is offered with minimal upfront costs and no long-term contracts, which gives casinos the opportunity to test its functionality first.