AI tools are assisting iGaming operators in their efforts to capture more users

While the human touch will always prevail, it should be known that there are many ways that everyone can use artificial intelligence (AI) intelligently to execute more efficient and effective public relations (PR) campaigns. In addition, as technology continues to evolve, many operators within the iGaming industry are turning to AI as a means to help streamline repetitive processes and find efficiencies where they can.

The PR industry is no different, as PR businesses look for ways to use AI for certain aspects of the business that can benefit from the functions of this technology. For example, online casinos must always be on top of the latest trends and news, which can be a tedious task for employees as they miss information due to the sheer volume of information available or get bogged down with irrelevant material.

By using AI, iGaming operators can search through all the information available on any digital platform at lightning speed and extract any content that is relevant to their customers by programming the bot to search for specific words or phrases. This will ensure that only content that is important is flagged by the PR firm.

AI can also be used to monitor media coverage of competitive products and the client’s competitors to ensure that their clients react as needed or get a fair share of media coverage with their own campaign. AI bots can be used to track media impressions for a PR firm’s own clients as well as its clients’ competitors.

AI will provide data that online casinos can use in the future to make sure they are reaching their target customer in a way that makes sense. The data captured can help PR professionals with recommendations as to which channels to deliver their message, how content should be constructed, and even what type of content to include.