AI is providing a wealth of knowledge and tools to assist iGaming marketing efforts

With over 3.6 billion users on social media, it has become one of the most effective channels to connect with your audience and generate conversions for your business. Influencer marketing brings greater emotional intensity to advertising campaigns, and artificial intelligence (AI) capabilities provide a unique opportunity for brands within the iGaming industry.

The collaboration of brands and influencers, people with high visibility and prominence in social networks, is a powerful tool to visualize the products and services of brands in the current era of digital transformation. Among the main benefits of using influencers in advertising campaigns are increased visibility, legitimization, credibility, positioning, and investment-benefit ratio.

The use of AI, as in other sectors of communication and advertising, is also gaining confidence in influencer marketing. The ability of machines to recognize patterns, automate processes and make predictions helps specialists to have room to maneuver to help them achieve their goals.

With AI and Natural Language Processing (NLP), iGaming operators can locate and analyze the messages of the most significant influencers related to the industry and then select the one that best suits the needs of the campaign. Also, with NLP, it is possible to read all the messages, from each of the users, who are interacting with the campaign. The AI is able to recognize and analyze the sentiment of the messages and provide a detailed view of what is happening in real-time.

By tracking the account, AI-powered systems can go so far as to nuance when the influencer is likely to experience an increase or decrease in influence and adjust incentives accordingly. The AI tool can monitor interactions to discover what time of year is most likely to get the best results, what day of the week, or what time of day is best to execute marketing actions in the iGaming market.