It’s easier than ever for online casinos to stay on top of social media marketing through AI
Having an omnichannel marketing presence is undoubtedly the most efficient use of resources, as long as it is managed properly. Today, one of the most beneficial targets for marketing campaigns is social media, but, with so much traffic constantly flowing, staying on top of everything isn’t easy. Artificial intelligence (AI) is helping, though, and is giving iGaming operators the ability to better manage their social media marketing in ways that were never before possible.
AI gives online casino operators the ability to better gauge how effective their social media marketing campaigns are performing. It’s important to know who is seeing the ads, how consumers are interacting with them, when the ads are found and what types of engagement are occurring, and much more.
Because of the amount of data that has to be processed, which also includes click-through rates and number of impressions, it would be impossible to manually analyze the productivity of the campaigns.
AI is able to track the campaigns, compile the data and run hundreds of scenarios that will show which audience has been the most responsive.
With that knowledge, it becomes vastly simpler for iGaming operators to understand the effectiveness of their marketing activity and to determine how best to position their ads. It also means that they can reach a larger audience without having to spend more money, which translates into greater social media marketing capabilities. That, in turn, translates into more traffic and more customers.
AI’s ability to transform iGaming’s marketing activity doesn’t stop there, though. It can also interpret the ads themselves, based on how well (or poorly) they perform. With machine learning, the AI marketing tools can then create better ads, which will lead to optimized social media marketing solutions.