Cutting-edge AI solutions for the gaming and hospitality industries will push them lightyears ahead

The Black Fire Innovation facility in Las Vegas is about to receive a major collaboration from one of the leaders in the technology and computing industry, Intel. This facility was created to provide a space where innovations to the hospitality, gaming and entertainment industry can be developed and tested before getting to the market. With this new agreement, Intel will provide cutting-edge computing resources for developing next-generation data-rich consumer experiences with the help of artificial intelligence (AI) and other emerging technologies, while working alongside UNLV and Caesars Entertainment.

Black Fire Innovation is a 43,000-square-foot facility with a replica of a resort that offers labs where all these new concepts and ideas that were created can also be tested. “With a proven track record of continually advancing the future of technology, Intel will elevate Black Fire Innovation while also advancing its expertise in IOT, visual analytics, and bleeding-edge computing capabilities,” said John Celona, Vice President of Business Innovation and Technology Strategy for Caesars. “Not only will they work alongside industry leaders and train the workforce of the future, Intel will play an integral role in improving the travel and hospitality customer experience.”

This new partnership also includes research and internship opportunities for students and partners at the Black Fire Innovation facility. “Intel has focused on delivering engaging experiences for generations; therefore, a collaboration between Caesars Entertainment and UNLV was the perfect opportunity to create more immersive, responsive and intuitive guest experiences,” said Joe Jensen, VP and GM of Intel’s Retail, Banking, Hospitality and Education Division.

This facility focuses its main research efforts on emerging technologies that can be used to enhance the customer experience in those industries. Current technologies that are being used in this space besides AI are blockchain, data science, robotic automation, and the Internet of Things (IoT).