Online gamers have a lot to look forward to as AI makes iGaming more exciting

The concept of the Internet of things (IoT) is not new; however, with current technological advancements, it is becoming a more usual part of people’s lives both in business and at home. Technologies that can be connected to work together like IoT and artificial intelligence (AI) have already brought a major impact to the online gaming industry and are giving it a major boost. The process of figuring out the best way to retain players and promote more engagement involves a lot of decision-making and data processing, so casinos rely on cameras and sensors that can give feedback to make these decisions. AI is recently playing a key role in processing that data and helping with the decision-making process, which is allowing operators to focus more on the customer experience.

For online gambling, the IoT has the potential to revolutionize the sector in two different ways. It can close the gap between the players and the platforms, which has been something online operators have had to deal with since the beginning. Now, with the use of smartphones and smart devices, an array of sensors come included – such as cameras, accelerometers, touch, pressure sensors and even heart rate monitors – so the amount of data that can be collected is massive. By tracking the right sets of data, online gaming operators can use these sensors and AI machines to learn how customers interact and respond to it, just like land-based casinos do through facial expressions, speech and nonverbal cues.

The second functionality brought by IoT is the integration of online platforms with physical casinos. This can be applied to any gambling platform that shares a common player tracking system. Casino operators can bring new value to their operations by adding revenue coming from online interactions with the physical casino, allowing players to “return” to the casino without actually being there just by using the casino’s online services to continue playing from anywhere.