AI continues to find a way to provide innovation and enhancements to the gaming community

An exclusive alliance has just been announced between Jada Gaming and Unidesa Interactive, part of the B2B division of Cirsa, a leading multinational company in the gaming and leisure sector. The exclusive move for Spain comes in an effort to manage gaming rooms with artificial intelligence (AI).

Through this partnership, the use of AI will be implemented in Unidesa’s Forward Systems through the Jada Brain AI platform. The latter system was created with the objective of improving the most critical areas of gaming management, such as actions related to responsible gaming. As a result, the efficiency of the system will now be completely improved.

In addition to this, Jada Gaming’s data analysis and expertise will be sufficient for marketing actions to be targeted with greater precision. The growing list of operators who have relied on Forward Systems will now have the possibility to use the new AI modules. Through this, they will be able to optimize and increase the performance of the real-time management of their rooms.

Alberto Alfieri, the co-founder of Jada Gaming, said, “We are delighted to start working with Unidesa Interactive and, with it, integrate our modules into the networks of the leaders in the land-based gaming market. Our Jada Brain AI solution is incredibly powerful and we have adapted it to optime physical gaming operations.”

For his part, the director of Cirsa’s B2B division, Josep Casas, has made it clear that the integration of this AI solution from Jada gaming will pave the way to offer a pioneering room management system in Spain. “An added value, no doubt, to our Forward Systems, which currently has 42,000 connected machines in the world,” he concluded.