Gordon Moody is leading an effort with Mindway AI to improve gaming operations

Artificial intelligence (AI) is a technology with diverse applications in various industries, including online gambling. It is primarily used for problem gambling, specifically for the constant verification of patterns and behaviors of players who may not be following the right path. Gordon Moody, Better Change and Mindway AI have joined forces to create a new global network that seeks to provide the iGaming industry with a new shield of protection and end many of the problems that can be created through gambling addiction.

Gordon Moody is a charity known for providing help to others who are constantly affected by the harm of gambling. After joining forces with Better Change and technology expert Mindway AI, which uses neuroscience and AI to address problem gambling, it plans to provide support for both players and operators, bringing cutting-edge solutions to the industry at large.

Gordon Moody CEO Matthew Hickey commented on the never-before-seen partnership. He noted that the increase in demand for the charity’s services has increased by more than 100%, which is considered a sign of the charity’s commitment to “tackling gambling addiction” and providing access to “the right treatment, in the right place, at the right time.”

For Hickey, it is of utmost importance to be able to continue to create partnerships if Gordon Moody really wants to continue to expand its services and meet the demand of all those who need help in difficult times. The dynamic collaboration with Mindway AI and Better Change was emphasized by Hickey as “the way forward to increase the focus on responsible gambling.”