Digital marketing in iGaming is taking on a whole new format as AI becomes more prominent
There are many advantages to incorporating artificial intelligence (AI) into daily operations. AI-featured data fabric supports the design, deployment and utilization of integrated and reusable data objects that can include automated platforms for data access, integration, quality control and more, and the iGaming industry hasn’t wasted time taking advantage of the technology. It has become a standard component in digital marketing, allowing iGaming operators to remain competitive in a quickly evolving industry.
By 2023, AI in the data fabric will help reduce the costs of data quality and mastering operations by up to 65%, according to some estimates. The rise of AI and machine learning (ML) has already caused changes in digital marketing, with more innovation leading to move change. Traditionally, consumers turn to brands that they remember and prefer; however, they can now ask smart devices to compare and make suggestions. The devices will compare data, such as quality and value, to make data-driven decisions. All of this means results in greater competition, but it also leads to greater attention placed on the user experience.
ML can help AI assistants shape a consumer’s preferences, so these devices will become even more discerning when choosing targets. Gaming operators will have to be more active, keeping up with trends and innovating in order to stay ahead of the game, instead of enjoying their market portion or past reputation. Marketers, too, will have to target smart devices instead of consumers. They now need to be tech-savvy to understand and influence AI algorithms in order to respond more quickly to consumer and market demands. As a result, marketing continues to become more personalized, with operators totally focused on targeting the right consumers for platforms.