AI technology provides a myriad of benefits to online gaming platforms
The COVID-19 pandemic hit the world hard. With all of the restrictions that came with measures to fight the virus, retail casinos took a major hit. As a result, the popularity of online casinos has skyrocketed at the same time. There was already a trend that saw them becoming more successful, but the pandemic has just speeded up that process. There are several reasons why online casinos are seeing such an expansion, and one of the main ones is the integration of new technologies. Artificial intelligence (AI) is a prime example and is something that has enabled online casinos to quickly adapt and offer safer gaming solutions.
Gambling is one of the most popular pastimes, but one chief concern among regulators and lawmakers, as well as operators, is the potential for addiction. The sooner possible addiction is noticed, the sooner it can be resolved. AI is helpful in early identification by analyzing players’ data and potentially unhealthy patterns. With advanced software and machine learning, the iGaming operator is able to detect problematic players and can react by blocking their accounts or disabling certain features.
Customer support is always a huge part of any successful business and almost every casino is offering full support 24/7. With the appearance of AI, customer support has been greatly improved and the whole user experience is enhanced. Before the introduction of AI solutions, users could communicate only with impersonal chatbots, and the answers they provided were rarely enough to resolve issues. AI bots are more oriented to the customers, and they are aware of their preferences, which means the answers they provide are more personal. The bots analyze users and their habits and give them the right information quickly and accurately. Because of this, solving problems is much faster, which makes the customer happy and saves the gaming platform significant resources.
One of the biggest benefits that AI has brought to online casinos is tied to the safety of the operators’ platforms. Similar to how analyzing data can help operators provide assistance to players, it can also help them detect those players who might have malicious intent. This helps reduce the possibility of cheating and fraud, improving the gaming experience and keeping the platform from losing valuable revenue.