The digital age is taking over, and online gaming is taking off thanks to AI

One of the most popular casino games is slot machines, which have remained as a favorite across all these years. It is one of the activities that online casinos have been spending time and resources on to deliver an experience as immersive as the one people get in land-based casinos. With the arrival of artificial intelligence (AI) and virtual reality (VR) technologies to the gaming industry, slot machines are getting quite a boost, and, in a few years, online slots might even be more popular than the actual machines in casinos. The age group and type of people that online operators are targeting are more familiar with technological advancements; therefore, online casino managers need to stay ahead of the competition to capture potential customers, like women and young adults, who are more attracted to new experiences, not just inserting a coin and looking at the spinning reel.

Until the online casino industry started to boom, no major changes were ever made to these machines and still seem a bit primitive. However, technological companies are already developing the next generation of slot machines for online casinos, which come with VR components and are powered by AI. Gone are the days when playing a slot machine was just a matter of inserting one coin and looking at pixelated graphics spinning; they offer a much more immersive experience. These machines come with animations that are designed to tell a story and to promote more engagement from the customer through a memorable experience, while gambling.

Slot machines now display popular characters – like from Game of Thrones and Marvel Comics – while telling a story. This alone is helping online casinos to target new groups of people that otherwise wouldn’t be attracted to what traditional casinos offer. VR advancements are now being added to slot machines; for instance, the release of Jack’s World, following the story of Jack and the Beanstalk, that was released last year, and which is already rated as one of the best VR casino games.