AI provides a number of tools to enhance advertising and focus on the individual consumer

It has become clear that consumers are now identified by their characteristics and tastes, beyond traditional segmentation, which is more effective for brands and users. Over the years, personalized advertising has evolved at great speed, and this is due to the high capacity of targeting the public for the benefit of companies. Many operators in the iGaming industry have started to adopt a much more personalized marketing strategy, which is made possible through artificial intelligence (AI).

Definitely, the present state of advertising is based on feelings and needs that operators in this industry must decipher so that their platforms and services reach the right person. In this new context, AI is an indisputable ally to analyze the data needed to communicate more adequately with consumers.

At the same time, data can continue to be generated seamlessly from the different points of contact with players. Undoubtedly, the use of AI in advertising allows us to adapt to users, instead of limiting ourselves to the typical segmentation of audiences.

Personalized chatbots are a clear example of how AI is making inroads in this area. Chatbots rely on marketing to allow players on an online platform to feel free to communicate with a brand.

Many online casinos today have chatbots that open automatically when the page loads. Their function is to ask if there are any questions and/or queries that need to be addressed.

Through pattern detection, chatbots are usually more accurate and personalization gives better results. Changes like these have allowed the engagement between consumers and brands to be stronger and reflect a significant increase in ROI for iGaming operators.

In addition, AI can also recommend products and/or games based on the tastes of the users of these online casinos. This gives the player a much more personalized experience.