Gaming operators now have AI-based messaging systems to promote responsible gaming

Artificial intelligence (AI) makes it possible to analyze a massive amount of data and player behavior. These features allow it to detect those practices that harm the player. Therefore, it is a tool that serves in an incredible way to promote responsible gambling. The iGaming industry has always tried to ensure that players do not become addicted. Now, by means of an AI-based responsible gaming messaging system, different online gaming operators will be able to achieve this more easily.

LeoVegas is one of the first adopters of an in-house messaging system that is responsible for sending valuable information and educational materials to different online gambling bettors to play in a safer way. The operator’s AI-based system was created to constantly analyze the gambling patterns of customers in all possible areas. Players will start receiving messages on the platforms according to their risk profiles.

In addition, the AI can recognize which options within the online casino users prefer and use that information to optimize the platform and platform functionalities with self-exclusion options that are tailored to each player’s needs. With this system, players can be encouraged to protect themselves from excessive gambling by setting their own limits based on the profile developed by the AI. The greater the risk that is generated through the player’s history, the greater the number of messages he or she will start receiving.

Pathological gambling addiction, or compulsive gambling, is the irrepressible desire to continue gambling despite the havoc it wreaks on your life. Gambling means that you are willing to risk something you value in the hope of receiving something of even greater value. In different countries, such as the US, gambling addiction rates aren’t extremely high, but online casinos have been implementing more systems to ensure the percentage remains low.