Simulated Reality gives gamblers an alternative while waiting for sports leagues to return

A new product is being introduced to the sports gambling sector that promises to reshape how sportsbooks operate. A global provider of sports content and intelligence is bringing a new product for professional sports matches called Simulated Reality, which is driven by artificial intelligence (AI). This tool is unique in the industry in that it delivers a new sports betting experience empowered by Sportradar AI and machine learning capabilities, offering the closest to real life as ever before. The best part is that it does it seamlessly and without the need for any integration with other software.

Sportradar is aiming to fill the current void left by most of the sports events that have been canceled since the outbreak of the coronavirus became a pandemic. By using all of the company’s historical football database and statistical output, these simulated reality games will be offering a thorough range of pre-match and live (in-game) betting opportunities. Each of the simulations will reflect the current team’s form and normal match play, therefore creating an advanced gaming experience.

“We have listened carefully to our customers and the betting community who have made it clear there is an appetite for alternative means of betting during this time where this is a void in live sports action. Simulated Reality will give our sports betting partners seamless access to a highly unique product that is first to market at no extra cost and integration. As market leaders in the industry, we pride ourselves on our ability to quickly pivot our business strategy and redirect our resources towards delivering new and innovative solutions such as this,” said Sportradar CEO Carsten Koerl.

The scheduled date to launch Simulated Reality is Friday, April 3. It will start covering soccer leagues from England, Germany and Spain, which are the top, most popular leagues. This product aims to bring fans the chance to continue the current season, including all remainder games and will be played for 90 minutes, giving bettors time to act while the game is visualized by live match trackers.