The sports data company’s AI solutions will enhance the sports betting experience
Stats Perform has extended its strategic partnership with Spain’s LaLiga to collect and manage official player statistics and live data from the top divisions of Spanish soccer. The platform relies on the power of artificial intelligence (AI) to be its data aggregator, and the new partnership will allow it to enhance its efforts.
Stats Perform has signed a five-year agreement to collect data from more than 800 LaLiga matches each season. It will then be able to distribute that data worldwide to licensed global broadcasters, sportsbooks, the leagues’ digital platforms and more.
The data, which includes advanced analytics and predictions powered by AI, will be used by LaLiga to deliver content on its broadcast, digital and social platforms. The PressBox Graphics platform, however, will be used for the creation of new visual assets.
In addition, Stats Perform will be able to distribute live video streams from LaLiga games through its newly updated ‘Bet LiveStreams’ service. LaLiga now joins France’s Ligue 1 in Italy, France’s Serie A and more than 60 other competitions within the Bet LiveStreams portfolio.
Alex Rice, Chief Commercial Officer at Stats Perform, stated that the new agreement shows LaLiga’s commitment to growing its global appeal and offering a first-class experience for its customers. LaLiga executive Melcior Sole added, “[Stats Perform’s] focus on innovation and AI will represent a new way of telling stories about how we play, immersing our local and global audiences more deeply in the game. Stats Perform is the perfect partner for a forward-thinking league like ours.”