Artificial intelligence continues to find a place in daily operations at land-based casinos

More casinos continue to rely on the technology solutions offered by OPTX, the Las Vegas-based software company focused on the analysis of complex player data. Through its artificial intelligence (AI)-based platform, casino operators get real-time information and recommendations to make their operations more efficient. The latest to join the OPTX portfolio is Washington’s Swinomish Casino & Lodge.

Swinomish Casino & Lodge will now have access to the full suite of player development, slots and AI products offered by OPTX. Jumada Schwinden, Director of Marketing for Swinomish Casino and Lodge, says the company is extremely excited to be part of a growing team and an expanding player base. Having searched for software that can keep up with the times, Schwinden said OPTX was definitely the answer.

“OPTX is able to improve the ability of our team to cultivate customers and provide an unparalleled customer experience, while also providing our executive team with insights that help the entire property. OPTX is exactly what we have been searching for,” added the marketing director. Like many other casinos, this operator is confident that the OPTX solution will be enough to take its customer-related operations to new heights.

OPTX is an end-to-end solution firm focused on marketing and campaigns, slots and player development and AI. Available through mobile and desktop applications, OPTX uses the intelligence of its data to create actionable recommendations for casino operators.

As a result, it ensures that no actionable players are lost while allowing teams to spend less time compiling data. This opens a window of more time to implement strategies that increase various operations such as revenue, visitation and guest profitability.