AI is making life easier for iGaming operators, as well as their customers

Technology has always been at the forefront of radical thinking companies in various industries, such as iGaming. While exhibiting progressive growth and development, technology has also paved the way for advanced or emerging trends such as artificial intelligence (AI). In the online gaming market, AI has come to revolutionize many things, and players are becoming increasingly attracted to innovative platforms.

Some of the areas that the casino industry is using or can make use of AI include CRM, marketing automation, voice recognition, facial recognition, fraud detection, sentiment analysis, predictive asset maintenance and identification of gambling addicts. It is well known that the image of the industry has been negatively affected by the presence of gambling addicts. In most cases, they are banned for life from accessing casino games, but this, at the end of the day, can be a difficult task to accomplish. Thanks to the implementation of AI, it has now become easier to detect and prevent addiction in a gambler by analyzing their respective behavior. With this technology, it is possible to suspend these accounts and prevent the player from sinking completely into addiction.

Collecting and analyzing player data allows casinos to provide players with a personalized gaming experience or offers they can never refuse. AI can also evaluate the effectiveness of a particular campaign by analyzing the intelligent database. In addition, AI makes use of predictive analytics, for example, particular games preferred by a player or the amount of time they spend playing that game. With this data, the system will display those offers that will appeal to particular players.

Live chatbots or 24/7 customer support via email and AI-backed chat allow for faster and more effective communication. While machine learning is a byproduct of AI, deep learning is an integral part of the former, simulating human conversation patterns. In this way, it facilitates real-time customer service.